Better Sour

Social Media Services

We new the vibe had to be just right for this Gen Z-approved gummy brand: bold, vibrant, and full of sour-loving personality. Our mission? Bring the flavor and the fun to every scroll.

We crafted a strategy rooted in storytelling and supported by growth tactics that helped build an engaged (and very emoji-savvy) community. From moody aesthetic reels to hype-worthy giveaway drops, we made sour culture sweetly irresistible.

Calendars, Copywriting + Posting

Growth & Engagement

Community Management

Giveaways & Brand Partnerships

Social Strategy

Reporting

Content Services

Better Sour is the perfect mix of edgy and inclusive—so our content had to hit that same high note. We delivered clean studio photography, UGC-style videos, animated assets, and scroll-stopping carousels that spotlighted Better Sour’s globally inspired flavors.

From launch teasers to Amazon promos, every piece of content was as bold as the candy itself.

Creative Direction

Studio Photography

UGC Style Photo

UGC Style Video

Graphics

Animation

Strategy

Other Services

Whether we were coordinating Disney-approved content for Moana 2 or rolling out an influencer campaign with a sour candy twist, we made sure every touchpoint brought Better Sour’s story to life.

Email flows, licensing approvals, collab giveaways—you name it, we handled it with flavor and flair.

Influencer Marketing

Disney License Coordination

Product Launches

Email Campaigns

Instagram

Video & Animation

Giveaway Highlights

Follower Growth (4 months)

+9k

Avg. Engagement Rate

17%

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