Work

The Californian

About:

The inaugural assembly of extraordinary motorcycles and their custodians, held at the world-famous Santa Anita Race Track!

Objectives:

This was The Californian’s first year, so promotion and brand building was our ultimate focus. Our goal was to launch The Californian’s social media, design a grid themed for the occasion, and build a loyal and engaged following, all while developing key relationships. We also managed the Facebook event invite and promoted it through organic and paid tactics to drive attendees.

Deliverables:

Social Media Strategy
Grid Design
Content Calendar
Instagram Account Management
Copywriting + Optimized Posting
Real and Relevant Follower Growth
Accounts Engagement
Influencer Relations
Facebook Event Promotion
Facebook Page Management
Live Event Coverage

Summary:

In just 5 weeks, we built The Californian’s community from 0 to 1700 new followers. The feed has a vintage feel that truly encompasses the brand voice, The account was very well received. With a total of 125 motorcycles on display and over 850 attendees, the event was a true success its first year out the gate.


Client: The Californian
Date: December 2, 2017
Service: Social Media