The Californian


The inaugural assembly of extraordinary motorcycles and their custodians, held at the world-famous Santa Anita Race Track!


This was The Californian’s first year, so promotion and brand building was our ultimate focus. Our goal was to launch The Californian’s social media, design a grid themed for the occasion, and build a loyal and engaged following, all while developing key relationships. We also managed the Facebook event invite and promoted it through organic and paid tactics to drive attendees.


Social Media Strategy
Grid Design
Content Calendar
Instagram Account Management
Copywriting + Optimized Posting
Real and Relevant Follower Growth
Accounts Engagement
Influencer Relations
Facebook Event Promotion
Facebook Page Management
Live Event Coverage


In just 5 weeks, we built The Californian’s community from 0 to 1700 new followers. The feed has a vintage feel that truly encompasses the brand voice, The account was very well received. With a total of 125 motorcycles on display and over 850 attendees, the event was a true success its first year out the gate.

Client: The Californian
Date: December 2, 2017
Service: Social Media